FROM: Academic dictionaries and encyclopedias
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CHUM DJs of the 1960s were zany morning man
Al Boliska, who quit in late 1963 to go 'across the street' to CKEY.He was replaced by WKBW, Buffalo radio & TV personality Jay Nelson, popularly known as "Jungle Jay" from his role as host of a children's show on Buffalo's Channel 7 which was also popular among Toronto youngsters. He would be followed by housewives' jock John Spragge; singer/DJ Mike Darow; Pete Nordheimer, replaced in 1961 by witty Bob McAdorey; teen DJ Dave Johnson; and all night maven Bob Laine. Later additions to the CHUM DJ lineup included Duff Roman and Brian Skinner, both of whom came over from CKEY (then owned by Jack Kent Cooke). In the late 1960s, early 1970s, CHUM DJ's included Duke Roberts (also known as Gary Duke for a time), Johnny Mitchell (better known today as Sonny Fox), J. Michael Wilson, Tom Rivers, Scott Carpenter, Jim Van Horne, John Rode, Don Reagan, Terry Steele and Roger Ashby. Among their later mighttime hosts was John D. Roberts, who joined CHUM in 1977 and would eventually become known across North America as White House correspondent for CBS-TV and today hosts CNN's morning program "American Morning."
CHUM was also well known for its contests, like the 1970s' "I Listen to CHUM" promotion, in which DJs would dial phone numbers at random and award $1,000 to anyone who answered the phone with that phrase.
From gold-based to oldies
By the mid-1980s, CHUM had lost ground in the Toronto ratings to competitor Top 40 station CFTR and FM-based music stations. On
June 6, 1986, CHUM dropped its Top 40 format for a heavily gold-based adult contemporaryformat ("Favourites of Yesterday and Today"). By 1989, CHUM adopted an oldiesformat, drawing heavily on its previous Top 40reputation to cater to the fans of that era's music.